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The Dubai World Trade Centre is considered to be the
focal point of business within the Middle East. Since its inauguration in 1979, the centre has
played a vital role in stimulating regional and international trade through the UAE. The exhibition
business has had a relatively humble beginning with Hall 1, which was converted in 1995 to become a
prestigious conferencing facility. To meet the overwhelming demand from exhibitors and exhibition
organizers, extra halls were added on to existing ones: Hall 2 in 1985, Hall 3 in 1993, Hall 4 in
1995, Halls 5, 6 & 7 in 1996 and Hall 8 in 2001.
These expansions allowed the Dubai World Trade Centre to remain at the forefront of the Middle East
exhibition industry. The exhibition halls comprise a total exhibition area of 42,000 square meters
of gross exhibition space which, when coupled with the facilities at Airport Expo Dubai, a new
exhibition complex managed by DWTC which opened in November 1999 and provides 23,000 square metres
of exhibition space, reinforces Dubai as the region’s premier venue for international exhibitions
and conferences. This expansion further reinforces the Dubai World Trade Centre Exhibition Complex
as the largest international standard exhibition centre in the region. DWTC exhibitions provide an
ideal venue for exhibitors to discover the tremendous sales and dealership opportunities in the
Middle East.
The exhibitions staged in these halls serve the growing needs of the regional business community.
International exhibitions featuring health, oil and gas, food, information technology, construction,
interior design, furniture and textiles, fashion, electricity, consumer electronics, cable &
satellite, education and motor vehicles are staged annually. These exhibitions are complemented by
programmes of company presentations, conferences and seminars which address issues related to each
show. The Dubai World Trade Centre promotes these events worldwide through a well-planned marketing
and communication strategy that comprises campaigns designed to ensure maximum media coverage. Among
the new services with this regard is the World Wide Web and online marketing communication
facilities.
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